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Gabriela “Duct Tape” ad campaign bagged Bronze at Cannes

Posted by Romuald Matthieson on Saturday, June 21, 2008, 12:15

This item was posted in Advocacy, Multimedia, Photo and has 0 Comments so far.

An ad campaign started by Gabriela Party List Group through a Manila based advertising firm called DM9 JaymeSyfu had just won a Bronze Media Lion at the Cannes International Advertising Festival. The posters were adhered to electric lampposts using duct tapes to make it appear that the woman in the poster were either blindfolded, gagged or tied up. The ad sought the creative minds of DM9 JaymeSyfu to create this ad in order to highlight a campaign for women to speak up. From the 2,000 entries from 76 countries all over the world, this advertising award given to this particular ad is the Philippine’s first. Below are some of the actual shots of the posters in action.

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About the Catholic Blogger

Romuald Matthieson, a.k.a. "bluepanjeet" has been writing in cyber space since 2005. In 2006, he jump-started his Catholic blogging a few years even before the Catholic Church realized the importance of utilizing social networks in spreading the Gospel. In 2007, in response to a realization of the growing need for Catholic Bloggers online, he officially launched his own self-hosted Catholic blog and called it "On The Wings Of My Dream" or simply OTWOMD which is a metaphor of his favorite psalm in the Bible, Psalm 63. Since then he has been blogging, and sometimes podcasting, for the Catholic Church using his enthusiasm in the New Media, his inclination on visual and digital arts, his passion for the written word and his love for the Catholic Church. You can follow Rom's tweets on Twitter @rommatthieson